Brand kit
Precise, useful, and grounded.
EngravePrep pairs monochrome image craft with a single safety-orange accent.
EngravePrepOne identity, from app to web
The primary mark is the complete app icon: a photograph transitioning into a precise halftone field. On the web, pair that icon with the EngravePrep wordmark.
The orange registration symbol belongs inside the app-icon artwork. Never extract it or use it by itself as the EngravePrep logo.
Color
Safety orange
#E85D2AGraphite
#20211FCanvas
#F3F1EASteel
#737670Typography
Use Geist for clear interface and marketing copy. Use Geist Mono only for dimensions, DPI, and technical values.
Imagery
Show real app output and documented material tests. Never present a simulation or generated image as a physical engraving result.
Voice
Be direct about what the app prepares and what the laser operator still controls. Avoid miracle claims and vague maker language.